About Paisly
As a wholly-owned subsidiary of JetBlue Airways Corporation, Paisly leverages a proprietary technology platform that is purpose-built for the travel industry. Our platform delivers personalized offers based on customer behavior and real-time context, ensuring every recommendation is relevant to the individual.
We Do It All In-House
Unlike traditional platforms, Paisly manages all services
in-house—from hotel partnerships and marketing to customer
care—ensuring a seamless experience. This end-to-end ownership
allows us to maintain the highest standards of quality across the
entire traveler lifecycle.
With over 350 dedicated
crewmembers across our offices and remote roles, we are committed
to providing operational and commercial excellence. Our team draws
from extensive experience in airline, hospitality and technology
operations to solve the unique challenges in today's travel
industry.
The Paisly Difference
In the world today, the only truly scarce resource is our
attention. Effective engagement requires brands to cut through the
noise and grab consumers’ attention.
There are three ways to do this:
Relevance comes from connecting with consumers in context,
anticipating what they’ll need, and delivering on those needs
through a human-centered experience. We call this our Segment of
One approach.
Being Loud
Relying on volume and visibility to capture attention.
Being Controversial
Using edgy or disruptive tactics to spark interest.
Being Relevant
Delivering the right message at the right time based on customer needs.
At Paisly, we choose to be relevant. Paisly does not try to be
something to everyone. Rather, we focus on being everything to
someone.
Relevance comes from connecting with consumers in context,
anticipating what they’ll need, and delivering on those needs
through a human-centered experience. We call this our Segment of One
approach.
Our Three Core Pillars
Our model is built on a foundation of three mutually reinforcing attributes:
Great Products
Custom-built technology and direct vendor relationships across hotels, car rentals, and activities allow us to deliver compelling, contextually relevant offers.
Exceptional Customer Care
Our 24/7 “Helpful Humans" team provides real-time support without the use of bots, answering most calls in under 180 seconds.
Unbeatable Value
We integrate deeply with loyalty and co-brand programs, using predictive analytics to put the right offer in front of the right person at the right time.
Travel product portfolio
Our model is built on a foundation of three mutually reinforcing attributes:
Vacation Packages
Paisly Cars
Paisly Stays
Paisly Activities
Paisly Insurance
Paisly Cruises
Our Leadership Team
Jamie Perry
President
Ciprian Acatrinei
Senior Head of Technology
Helena James-Rendleman
Senior Head of Finance
Robert Bilak
Senior Head of People
Danielle Anders
Head of Legal
Alexandra Missagia
Head of Marketing
Michael Schmeltzer
Head of Commercial
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© Paisly